This sales training tip comes from Ralph J. Cordiner…. Not exactly a household name, but years ago, a much more familiar name.

Cordiner was on the cover of Time magazine in January 1959.  He was the Chairman and CEO of General Electric from 1958 to 1963 and the firm’s president from 1950-58.

He made his way up the corporate ladder from humble beginnings in rural Washington.  And he was a believer in self-development.

“We need from every man who aspires to leadership - for himself and his company - a determination to undertake a personal program of self-development.  Nobody is going to order a man to develop…whether a man lags behind or moves ahead in his specialty is a matter of his own personal application.  This is something which takes work, time, and sacrifice.  Nobody can do it for you.”

Are you involved in a “personal program of self-development” that can help you master the essential sales skills?  How committed are you to sales training, and to learning the sales strategies and techniques essential for enduring success?

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